Your Company Will Experience A Significant Increase In Revenue by Doing Just Three Things:

	Capture your customer information.
	Communicate with your customers.
	Help them buy what they want.

If You Are Giving Me The Answer, Why Do I Need Total Marketing Solutions, Inc.?

The fact is most companies do not implement these three steps! The number one area where companies consistently fail is the failure to adequately define, plan and implement their marketing program.

The marketing module is often the number ONE area for long term revenue and profit generation in The Profit System and yet companies fail to consistently implement this module.

After analyzing this issue in-depth with years of data to review, I concluded companies need more tools in this area. In fact I concluded that in many cases companies are delighted to have the logistics of having certain  portions of the detail work done for them. "Just do it for me" is what I heard.

The Most Important Work

Good customers are the lifeblood of every business. Communicate with your customer is a fundamental marketing principle. Nurture the relationship by letting them know they are important.

In business, marketing has two sights in its path: first there is the path of taking care of the customers you have and secondly, further developing your customer base, meaning adding new customers.

The First Priority: The Customers You Have Now

Focusing on doing the right things for the people already buying from you is the first priority. In order to do that you have to know who they are. How do you do that? Ask.

Here is a current example of a "brick and mortar" business doing a great job of capturing customer information. Visit Barnes and Noble. They offer a card where you receive 10% off all of your purchases for a year. The card costs $25. So who are they targeting? Right, they are targeting frequent buyers. A great move since those folks probably account for 40-50% of their annual revenue. Now, once they have the data, they can promote special events and offers.

Now some people have concerns over privacy with program like the one Barnes and Noble has implemented. They do not have to sign up.

Enter Total Marketing Solutions, Inc. ..we implement programs and procedures to capture customer data, enter that data into a secure database and then implement communication and marketing programs to increase the frequency of purchase and increase the average sale of  your existing customers. Those two actions, increasing average sale and frequency of purchase are two thirds of all the possible things you can do to increase the profitability and lifetime value of a current customer. The other one is increase the price of what you sell.

Do you want to do it- great. Just do it. If you want to do this, but never get around to it, call me on my direct line at 727-587-7871. I am Steve Pohlit, The Profit Expert and President of Exec Net Consulting.

Developing New Customers:

Most businesses use one or more forms of  traditional media for generating new customers, including: yellow page advertising, print ads and possibly electronic media (radio and TV). They follow the heard, often spend a lot of money usually achieve, at best, average results. Generally, they do not know the lifetime value of a customer and rarely measure return on their investment in marketing dollars.

Total Marketing Solutions works with you to define who is your target customer. We then design and test implement programs focused on converting prospective buyers into customers.

The Profit Expert

The solution to achieve insane levels of profits is to combine the business management process of The Profit System with the practices of Total Marketing Solutions. Then you are driving maximum dollars from increased revenue to your profit line.

You deserve expert support. It is not unusual for business consultants to have never worked in a business. As the founder of Exec Net Consulting, you have my commitment your company will receive my personal attention. I am also a professional who has practical experience and delivers the best practices that will improve your profits.

With warm regards,

Steve Pohlit, President

Total Marketing Solutions, Inc.