| One definition of marketing is "to expose for sale in a market". Starting there, the first question is: what is your market or who is your target market?
Most companies do not define and stay focused on a marketing plan designed to help their target market make a buying decision. Direct marketing is a process of reaching your target market.
There are two primary actions for a successful marketing function. First there is definition phase which is to define the target market. Next is the execution phase where programs designed to reach the target market are identified, prioritized and tested.
Underlying all of this is recognizing the customer who is already doing business with you using direct marketing tools and processed.
There are a lot of detailed tasks involved with direct marketing. Total Marketing Solutions, Inc. was founded to provide those services companies are not staffed implement or whose staff are better utilized performing other functions. During The Profit System process, tasks within a company are rationalized so there is maximum value gained from the work of all in the Company.
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